This was a project for Marks, the design side of SGS&Co. The purpose of this project was to demonstrate the benefits of CGI in the design phase of the project. The first part of this project was to create the artwork. I took the concept from the designers and visualised what they were after within 3DS Max and After Effects. The artwork for this pack was unique in the way that is was only going to be sold online so the printing did not need to be that higher quality, this allowed the entire visualisation to be done in RGB without the worry of converting the images to use spot colours later on.
After creating the artwork I also created some marketing visuals for the e-commerce retailers, these were created in 3DS max, Phoenix FD, Tyflow and After Effects
This project won “Best in class” in the Reckitt Benckiser internal design awards
Josh Halford 